Design and Innovation in Context, 7.5 hpSecond level
This course aims to acquaint you with the “design revolution” currently taking place in the market, seen in companies ranging from consumer electronics conglomerates to nimble start-ups. The course is given in english and will provide an overview of design-driven businesses and deepen your understanding of what strategic, user-driven design is all about. Furthermore, it will provide you with tools to merge brand strategy and marketing with design and product development. These tools are of crucial importance in the marketplace today and will become even more significant in the near future as the fusion of branding, design and innovation continues to cover wider parts of the economy. The course will focus on the following areas: - Design – beyond the buzzword: what is it and what is it not? - The basics of design management and branding - The design-driven world – how did it come about? - The merging of functions – branding, design, innovation, product development - How to work with brand-driven design strategically - How to evaluate a company’s design- and branding effort
More information can be found on the department's websiteStockholm Business School www.sbs.su.se
Special eligibility requirements120 credits. Swedish upper secondary school course English B, or the equivalent, or one of the following tests. Cambridge CPE och CAE: Pass. IELTS : 6.0 (with no part of the test below 5.0). TOEFL (paper based): 550 (with minimum grade 4 on the written test part). TOEFL (computer based): 213. TOEFL (internet based): 79.
Start period: Period 1 - starts during the first half of the semester
Tuition fees only concern citizens outside the EU, EES and Switzerland First instalment: 11250 SEK Total course/programme fee: 11250 SEK