Design and Innovation in Context, 7.5 hp

This course aims to acquaint you with the “design revolution” currently taking place in the market, seen in companies ranging from consumer electronics conglomerates to nimble start-ups. The course is given in english and will provide an overview of design-driven businesses and deepen your understanding of what strategic, user-driven design is all about. Furthermore, it will provide you with tools to merge brand strategy and marketing with design and product development. These tools are of crucial importance in the marketplace today and will become even more significant in the near future as the fusion of branding, design and innovation continues to cover wider parts of the economy. The course will focus on the following areas: - Design – beyond the buzzword: what is it and what is it not? - The basics of design management and branding - The design-driven world – how did it come about? - The merging of functions – branding, design, innovation, product development - How to work with brand-driven design strategically - How to evaluate a company’s design- and branding effort

School of Business Roslagsvägen 101, hus 2, 3 & 15 www.fek.su.se/index_eng.html , Link to education website

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