Master Programme in Marketing, Management and Society, 120 ECTS

The programme has a broad theoretical basis in the social sciences. The aim is to integrate various social science perspectives on current phenomena and trends within the area of marketing and management, and to develop a critical understanding of the role and implication of these developments for contemporary society. The programme is thematically organised. The first semester focuses on how economic, political and technological developments affect the function of markets and organisations, and how these in turn shape consumption, leadership and work in contemporary society. The second semester consists of elective courses in Business administration, other social science or humanities subjects with relevance for the programme. For those who choose to continue their studies in Business administration, the various trends found in today’s business community will be reviewed. Another option, for students with a degree from a Swedish or Nordic university, is exchange studies. The third semester consists of courses focusing on the areas of importance for current management and marketing research in a global setting. We study topics like: culture, globalisation, power, change, creativity and innovation. Designed to support the subsequent Master’s thesis is a course introducing different critical research theories. The fourth semester consists of writing a Master’s thesis with relevance for the programme. The thesis is expected to give a substantial contribution to research. We welcome students with diverse backgrounds in the humanities and the social sciences. The intent is to create a body of students with a variety of theoretical perspectives and competencies: both Swedish and international students with a degree in business administration, other subjects in social science and humanities, both practically and academically oriented. The programme prepares for qualified managerial work in a continuously evolving business world, as well as for studies at research level. [Företagsekonomi] For more information and an overview of the programme please refer to “utbildningens hemsida”